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VisitEngland Announces New Marketing Campaigns

VisitEngland has announced plans to launch eight marketing campaigns in 2013 to run from January to boost domestic tourism next year.

The campaigns will cover the four key themes of countryside, heritage, culture and coastal, and will run in partnership with destinations from all over England as well as national commercial organisations. Themes will include ‘Rural Escapes’, ‘Great Outdoors’, ‘Romantic City Breaks’, ‘Hair-raising Histories’, ‘Great English Seaside’, ‘Coastal Escape’ and 'Cultural Cities’. Covering each theme will be a ‘Festivals and Music’ stran

The themed campaigns will run on radio, in newspaper supplements, and via social media and PR and will be funded by £2million from the Government’s Regional Growth Fund (RGF) plus contributions from partners.

More information at: www.visitengland.org

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Date Published:
15th November 2012

Editor:

David Betterton
David Betterton FInstTT

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